HDB upgraders
Flat owners moving to a condo. The biggest pool, and the most patient follow-up.
Lead costLowest
TimelineMonths
Wins withFollow-up
Meta ads for Singapore property agents
Property leads worth calling back.
We write, run and fix your Facebook and Instagram ads every week. You get leads that pick up the phone. That is all we do.
Now taking on our first clients
lYour campaigns this week
Sample data
New leads
18
6 this morning
Picked up the phone
11
61% contact rate
Viewings booked
4
2 this weekend
Spent on Meta
S$412
Paid by your own card
Running now
Upgrader guide: sell first or buy first?
Weekly budget 62% used
Latest leadsStatus
What we do
Your ads, handled. Every week.
Most agents run a boost, get a few leads, then stop. We treat your ads like a pipeline: always on, always being tested, always reported on.
Creative and copy
We write the ads and design the visuals. Every ad carries your CEA details and makes no promises it can't keep.
- New angles tested every fortnight
- Written for Singapore buyers and sellers
- You approve before anything goes live
Targeting and testing
We pick the segment that suits your listings, then test audiences, forms and offers until the leads get better.
- Forms that filter out time-wasters
- Budget moved to what works
- Weak ads switched off fast
Optimising and scaling
When something works, we give it more budget. When it stops working, we tell you why and what we're changing.
- Weekly check-ins, in plain English
- Cost per appointment, not just cost per lead
- Scale up only when you're ready
How it works
Five steps. No guesswork.
From your first call to your first weekly report in about two weeks.
1
Audit
We look at your current ads, your listings and how you follow up leads. Free, 15 minutes.
Day 12
Plan
We choose your segment, your budget and the first three ad angles to test.
Days 2 to 43
Build
We write the ads, design the visuals and set up your lead form. You approve everything.
Days 5 to 104
Launch
Ads go live in your own ad account. Leads come straight to you the moment they sign up.
Day 115
Improve
Every week we cut what isn't working, push what is, and send you a short report.
Every weekAds that play by the rules. Every ad is written to Meta's advertising policies and CEA's guidelines, so your ad account stays safe. No risky claims, no bait prices, no shortcuts that get ads rejected or accounts banned.
Who we help
Every segment behaves differently.
An HDB upgrader and a landed buyer need different ads, different forms and different patience. We plan for the one you actually sell.
Resale condo
Buyers of existing private homes. Mid cost, quicker decisions.
Lead costMid
TimelineWeeks
Wins withFast replies
New launch
Showflat buyers in a short launch window. Competitive, so speed and angle matter.
Lead costHigh
TimelineLaunch weeks
Wins withTiming
Executive condo
Eligible buyers around each EC launch. Demand spikes, so we plan ahead of it.
Lead costVaries
TimelineAround launch
Wins withPlanning
Landed
A small, wealthy pool. Few leads, each one worth a lot of care.
Lead costHighest
TimelineLong
Wins withTrust
Sellers
Owners thinking about selling. Fewer leads than buyers, but each one can become a listing.
Lead costMid to high
TimelineWeeks to months
Wins withCredibility
Swipe to see all six.
Free add-on for every client
A free CRM, on us. Meet Doorstep.
Getting leads is half the job. Following up is the other half. Every LeadCape client gets Doorstep free, a simple CRM on your phone to manage every lead and never lose track of a follow-up.
- All your leads and their details in one place
- Mark who you've called, who's hot, who's waiting
- Know exactly who to follow up with today
- Opens like an app from your home screen
doorstepSample
This week
18 leads
Booked
4 viewings
Rachel T.Viewing Sat
Marcus L.New
Aisha K.Call back
Daniel W.New
Pricing
One plan. One clear fee.
You pay us to run the ads. You pay Meta directly for the ads themselves. We never touch your ad money.
Full managementEverything included
S$800per month
Plus your ad spend, paid straight to Meta on your own card. We recommend a budget during your audit, based on your segment.
- Ad copy and creative
- Audience and form setup
- Weekly testing and fixes
- Scaling what works
- Weekly plain-English report
- Free Doorstep CRM
- CEA-compliant ad details
- Your approval before launch
3-month minimum, then month to month. Ads take a few weeks to learn, so we won't pretend month one tells the whole story.
| Usual agency | LeadCape | |
|---|---|---|
| Ad account | Theirs | Yours |
| Who pays Meta | Them, marked up | You, at cost |
| What you see | A number they send | Every dollar, live |
| Managing leads | Up to you | Free Doorstep CRM |
| Reporting | Monthly, if asked | Every week |
| If you leave | Start from zero | Keep everything |
FAQ
Straight answers.
Anything else, WhatsApp us. A real person replies.
Do you guarantee a number of leads?
No. Anyone who guarantees leads is either overcharging or sending you junk. We promise the work: new ads tested every fortnight, weekly fixes, and honest reports on what's working.
Who owns the ad account?
You do. The ads run in your own Meta account, paid by your own card. If you ever leave, your account, your ads and your data stay with you.
How much should I spend on ads?
It depends on your segment. A new launch costs far more per lead than an HDB upgrader campaign. We'll recommend a starting budget during your free audit, based on what you sell.
Are the ads CEA compliant?
Every ad shows your registered name, CEA number, agency and licence number. We avoid return promises and misleading prices. You still approve every ad before it runs, because it goes out under your name.
What is Doorstep?
A free CRM add-on for every LeadCape client. It helps you keep track of your leads, who you have called and who needs a follow-up, all on your phone. It costs nothing extra on top of your monthly fee.
Why a 3-month minimum?
Meta needs a few weeks to learn who to show your ads to, and we need a few rounds of testing to find the angle that works for you. After three months you can stay month to month.
Do you work with any agency?
Yes. PropNex, ERA, Huttons, OrangeTee, SRI or independent. We work with you directly and fit around the support your agency already gives you.
Free, 15 minutes
Find out what your ads are missing.
WhatsApp us "AUDIT" on 9240 9831. We'll look at your current ads and follow-up, and tell you exactly what we'd change. No pitch deck.